This morning Julissa Ortiz of Good Day Sacramento arrived in Dead Cat Alley after three weeks of preparation. It was amazing to see the community come together as the big day drew near. Shop owners were alerted, the city scrambled to clean the alley and individuals stepped up to be part of a fun, three-minute live segment that aired at 9:45 today. To be exact, the segment was 2 minutes, 54 seconds - every second counts in television. A different taped segment is scheduled to air at 4:00 during this afternoon's news at CBS13.
Most people do not realize the effort required just to get a few minutes of face time on the tube. This project started when Julissa contacted Stephanie Frank from the City of Woodland on August 6. Stephanie quickly emailed me Julissa's information and set the behind-the-scenes production in motion.
Julissa's intent was to capture the character and history of the alley and asked if I could gather some people and help spread the word. At the time, she planned to broadcast live snippets throughout the morning. She was very curious about a few things: The Dead Cat Alley Proclamation, Gary Dinnen's ceramic cats, Jack Din and the family history at Tai Lee Laundry, the upcoming Stroll Through History and, of course, how the alley was named.
After her initial plans began to gel about a week ago, I called on several people who did not hesitate to step up. They were:
Edna Bohon, owner of the Fat Cat Cafe
BJ Ford, an organizer for the Stroll Through History
Jackie Montgomery, also from the Stroll
Dotty Huber, whose family owned Electric Garage
Anita Long, owner of The House Dresser (they have the city tour booklet)
Matt Rexroad, Yolo County Supervisor and former Mayor of Woodland
Mark Deven, Woodland City Manager
Dave Flory, former Mayor of Woodland
Jack Din, who was born on the alley
Gary Dinnen, the artist who created the alley cats
Jeff Kean, Woodland Opera House Executive Director
Rich Westphal, Woodland Art Center volunteer
All these people deserve recognition for making themselves available to promote downtown Woodland. I wish they could have all been able to share the limelight with Julissa, if just a for a brief second.
On Tuesday (August 26), just three days ago, Julissa phoned to say Good Day Sacramento producers were mobilizing for extra coverage of the Nugget Rib Cook-off and the Old Sac Gold Rush Days. For us Woodlanders, that meant reduced coverage during the show. As of yesterday, the plan was for two live segments in the alley - so the final phone calls and emails were made. Participants were provided two potential time periods. Dave was prepared to talk about the proclamation, Mark was prepared to talk about current projects and the future of the downtown, Dotty was prepared to talk about the history of the Electric Garage (Woodland's first car dealer), Gary was prepared to talk about the cats, and BJ had plans to dress in costume and promote the Stroll Through Woodland.
As those final details were discussed, it turns out the the City of Woodland had already prepared for the shoot. Mark Deven and Stephanie Frank made sure the alley was swept and clean for the big day. Rich and I personally visited with most of the merchants on the alley. Most were very enthusiastic and also willing to participate.
Even with the best of plans, television flies by the seat of its pants. The report is that BJ and Anita - waiting for their opportunities to promote the tour books and the Stroll - were trumped by John McCain's announcement that he selected Sarah Palin as his presidential running mate.
In the end, out of all the people mentioned above who stepped up to the plate, only two had speaking parts during this morning's segment - Matt and Rich. Jack Din was interviewed on tape for this afternoon's news segment.
I hope the community recognizes all the individuals who, although they did not appear on TV, participated in one way or another to make a successful plug for the downtown. Woodland should know that there are many local folks who really care about our city.